Keyword Density is Irrelevant

Two things come up in conversation when I tell people that I know how to optimize pages to appear well in search engines. Meta tags, and Keyword Density.

Within the search marketing community meta tags are known to have a de-emphasized importance, but many still believe that Keyword Density is an important factor in determining a pages ranking in search engines. This is simply not true.

Keyword Density measures the density of a keyword throughout the document, but ignores the proximity, distribution, and topical importance of where the keyword is being used.

In other words Keyword Density is mathematically not connected to relevancy. Which means that an incredibly smart and efficient company like Google isn't going to use it in the ranking of a web site.

About Conceptual Blend

Conceptual Blend is about applying simple design techniques in ways that can grow your business. We believe in the power of the individual and rather than do work for you, we'd like to teach you how to do the work for yourself. It might make us seem lazy at first but trust us, its harder to innovate than it is to implement.

The marketing tips, tricks and design ideas you'll find here are the result of countless hours of reading and practice. This blog is written for the individual to learn the concepts of marketing, and blend them with simple design to create visually stunning content.

Conceptual Blend was launched in May of 2008 by Andrew Flynn.

Who is Andrew Flynn?

I am the main author of this blog. I studying marketing in college, and have a passion for design. I've worked sales in the water sports industry, and marketing in snow sports industries. I like to understand why things work they way they do, which is why I am writing a blog that not only tells you what works, but explains the why.

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